Consider this an obituary.
What follows is a series of alarms on the plight of community journalism, perhaps the most critical casualty of the ongoing pandemic.
My first newspaper job, in 1966 was at the Winslow Mail, an Arizona small town paper printed on a flatbed press, almost the same technology used by Ben Franklin. The Mail is gone, with no local print replacement, events, people, and movements fragmented, spun, praised, deplored, or ignored through endless and ever-more isolating retractions.
The Las Vegas Review-Journal is still there, a ghost of the paper I once knew and now run by a Trump-loving Likkud-backing casino billionaire who won’t let reporters dig into his own casino operations.
The Tucson Daily American, my next venue, died a month after I got there.
Also vanished is my next workplace, the Oceanside [California] Blade-Tribune, sold, merged feebly into a regional paper, then sold again to an investment firm, with downsizings at each step. Call it homeopathic journalism.
The family-owned Sacramento Bee, my penultimate pedestal, has been sold after numerous downsizings, to a hedge fund.
The Berkeley Daily Planet, my last employer, laid off staff [myself included, then went out of print, remaining online with voluntary contributors.
The role of journalism in America
Joyce Dehli, co-chair of the board of the board that awards journalism’s most coveted honor, the Pultizer Prizes, writes a telling essay on the plight of American journalism:
Many post-election observers have lambasted the national news media, the so-called coastal media elites, for missing the breadth of support for Donald Trump among white working- and lower middle-class voters living outside of major urban-suburban areas. Such criticism obscures a more important point. The stories of disaffected citizens in rural areas and small cities have been simmering for years, largely untold by local news organizations.
Newspapers, the backbone of local and regional journalism, have cut thousands of reporters and editors in the past decade, greatly diminishing their capacity to consistently and deeply cover residents’ lives and their political institutions, from school boards to state legislatures. We still see some superb local journalism. But even the best local newspapers struggle to fully and meaningfully cover their communities on a daily basis — work that, over time, reveals a community and a state to itself and its leaders.
It requires attentive listening to diverse sources, dogged examination of data and other records, and close observation of government at work. It takes time and skill, and requires on-site support of editors and other news leaders who live in the community and care about it. It does not guarantee publishers a return in eye-popping digital audience numbers.
In truth, journalists from big coastal news media, with a few exceptions, have never done a good job of covering people in the vast middle of the country. I know this well from decades of living and working as a journalist in Midwestern states as a reporter, editor, and vice president for news for a company with dozens of newspapers in small and mid-size cities across the country.
But big media journalists once routinely reviewed and absorbed the work of colleagues at good local newspapers, especially regional newspapers that excelled at statewide coverage. Journalism from smaller newspapers informed that of larger ones. The Associated Press (and others, to a lesser degree) connected each to the other’s journalism and offered its own robust state reports, too.
News deserts and silenced watchdogs
Sarabeth Berman, chief executive of the American Journalism Project, a venture philanthropy for nonprofit local news, offers more in a telling Los Angeles Times op-ed:
In the last 15 years, according to a report by Penelope Abernathy, a scholar at the University of North Carolina who tracks “news deserts,” more than a quarter of the country’s newspapers have closed and 1,800 communities that had a local news outlet in 2004 were left without any at the beginning of 2020. Without local newsrooms, the basic work of reporting — gathering accurate information and demanding transparency and accountability from local governments and powerful business interests — vanishes.
This loss directly imperils a functioning democracy, which requires an informed citizenry. In communities that have lost a local paper, voters become more polarized, according to a 2018 study by communications scholars. As voters rely more on highly polarized national outlets, they become less likely to cast ballots for candidates beyond any one party.
The closure of news outlets also makes governments more wasteful; with nobody looking over their shoulder, local officials tend to drive up government wages, taxes and deficits, researchers from Notre Dame and the University of Illinois at Chicago have found. Conversely, access to reliable local news is associated with higher political participation. Towns with newspapers have greater voter turnout, according to a study led by Matthew Gentzkow, a Stanford economist.
The disappearance of local journalism has been particularly damaging this year. In the early weeks of the pandemic, news organizations reported spikes in traffic to their websites as people sought out information about COVID-19 and its effects on hospitals, schools and businesses. When protests against racial injustice erupted in June, Americans looked for detailed reporting on policing and criminal justice policies. This year’s elections, likewise, generated record traffic from voters seeking information.
Yet despite the surging demand for news, the industry has continued to falter. Since the pandemic hit the United States, 36,000 newspaper employees have been laid off, furloughed or subjected to pay cuts. In many cases, advertising, the foundation of the traditional newspaper model, virtually vanished in the economic downturn. And while paid subscriptions rose sharply for some national outlets, most local news organizations do not have large enough markets to sustain even a modest professional newsroom. The result is a familiar spiral: A smaller staff produces a poorer product, which attracts fewer customers, depriving a community of a basic public service.
Missing COVID coverage, tribal woes
A report from the Brookings Institution also examines impacts of the COVID pandemic on the nation’s remaining newsrooms:
Amid the public health crisis, many communities across the U.S. suffer from a lack of local reporting. Of the 2,485 U.S. counties that reported COVID-19 cases as of April 6th, 50% are news deserts (home to only one local newspaper or none at all). Fifty-seven percent of counties that have reported cases of COVID-19 lack a daily newspaper and 37% saw local newspapers disappear between 2004 and 2019.[1] It is impossible to know what will not be told in the communities that have seen local newspapers disappear in recent years, but undoubtedly, important stories will go uncovered as the coronavirus spreads across the country.
While the coronavirus has so far hit cities the hardest, it has already expanded into more rural parts of the country which have been the worst impacted by the local news crisis. Of the U.S. counties without a daily or weekly newspaper, 68% are located outside of the country’s metropolitan areas. These rural parts of the country have also seen a decline in the number of hospital beds in recent years. These two trends leave less densely populated communities both without the healthcare infrastructure necessary to adequately confront the coronavirus and the high-quality local journalism to report the consequences.
And some communities may be particularly vulnerable as a result of insufficient news coverage. A study from the Democracy Fund finds that since 1998, about 500 media sources that once served Indian Country have disappeared. This further threatens tribal communities, who receive health care from the underfunded, struggling Indian Health Service. Meanwhile, news organizations that offer information in other languages can play a critical role in helping communities in the U.S. whose first language is not English stay informed during the coronavirus outbreak. Only recently did the Centers for Disease Control and Prevention release its coronavirus guide in Spanish following pressure from Latino groups.
While the country’s news deserts confront a unique threat in the wake of the coronavirus, many places in the U.S. do have plenty of local reporters and news organizations working hard to cover the impact of COVID-19 in their communities. Local newsrooms across the country, however, are suffering from a dramatic loss in advertising revenue in recent weeks.
Many advertisers do not want their advertisements to appear next to stories about COVID-19 and have blocked their ads from appearing on any webpages containing the word “coronavirus.” At the same time, many businesses that are newly cash-strapped in the wake of the coronavirus as the result of event cancellations, mandated closures, and a drop in consumer demand cannot afford to spend money on advertising. This is a particular problem for the nation’s alt-weekly newspapers that depend on advertising revenue from the types of businesses hit hardest by social distancing measures such as concert venues, bars, and restaurants, businesses which also serve as their main points of distribution.
Canada comes to the aid of community media
The Nieman Foundation for Journalism at Harvard University reports on how our neighbor to the North is handling its own journalism crisis:
The Local Journalism Initiative is a $50 million, five-year effort created and funded by the Canadian government to support local and civic journalism for underserved communities. To administer the fund while “protecting the independence of the press,” the Department of Canadian Heritage entrusted seven nonprofit organizations representing various segments of the news industry with soliciting applications from news outlets, creating independent panels of judges, and administering one-year, renewable grants.
The largest share of funding is being distributed through News Media Canada, an industry group representing majority-language news organizations writing in English, French, and Indigenous languages, is the largest of the administering organizations and has the biggest share of funds to distribute. (The other nonprofits represent radio, television, ethnic press, and minority-language organizations, such as French-language publications outside of Quebec.)
News Media Canada announced the first wave of funded reporting positions in December, with a second round announced, after a coronavirus-related delay, last month. They add up to 168 new reporting positions in more than 140 newsrooms across the country; you can see the full list here. Each position will be funded with a maximum of $60,000 per year, 5 percent of which can go toward equipment.
All material published by LJI reporters will be made available to other news outlets through a public portal run by the Canadian Press and a Creative Commons license.
The funds come at a critical time. More than 250 media outlets closed across Canada from 2008 to 2019, according to a 2019 study by the Local News Research Project. The coronavirus and attending economic fallout has only accelerated the trend, as the Canadian Journalism Project mapping of the impact has shown.
“We know firsthand that papers in Canada and everywhere are having a really hard time staying afloat,” said Christian Dognon, who helps coordinate the initiative for News Media Canada.
Legislative action pending in the U.S.
In October the Senate Committee on Commerce, Science, and Transportation relesased a major report. Local Journalism: America’s Most Trusted News Sources Threatened confirms the plight of community journalism:
Already, 200 counties nationwide have no newspapers covering their communities, and half of all U.S. counties are down to just one, a problem that is particularly acute in the South. Newspapers have been forced to let go more than 40,000 newsroom employees, a full 60 percent of the journalistic work force that creates unique local content.
America’s local newsrooms now have thousands fewer watchdogs exposing crime, corruption, and keeping elected officials accountable to their constituents. Small businesses have less information on local conditions and fewer opportunities to reach customers in their community. Communities are losing access to trusted, non-partisan information that keeps our civil institutions cohesive and resilient.
Americans want and appreciate the accurate and unbiased reporting that local journalists provide. According to a 2019 Knight-Gallup study, Americans favor local news over national news to “report the news without bias” by a two to one margin. A 2018 Poynter Media Trust Survey likewise found that three of every four Americans have a “great deal” or “fair amount” of trust in local media. Similarly, polls find that more than eight in ten Americans want journalists to be personally engaged with their local area and understand their community’s history.
Local news is irreplaceable because other sources do not have the economic incentive or capability to credibly report on local issues. The loss of thousands of experienced journalists is the loss of a highly-valued resource and a process that cannot be easily replaced. These are the professionals with the necessary expertise to sort through news reports to determine what is real, what is fake, and what matters most to the communities they serve.
The COVID-19 crisis provides a sobering case-in-point, as Americans are turning to local media at unprecedented levels for information about local pandemic response and disease spread. In a public health crisis compounded by an economic downturn and political acrimony, local journalism is uniquely positioned to provide unbiased facts and stories that strengthen our communities.
Unfortunately, the revenue losses and employment trends impacting local journalism are now becoming acute as the COVID-19 crisis makes an already-difficult situation nearly impossible. Newspapers will likely lay off another 7,000 employees in 2020, leaving only about 30,000 newsroom jobs left nationwide. If this rate continues, newspaper newsroom employees may all but vanish in the next few years and, if pandemic-related revenue losses continue for TV and radio broadcasters, local broadcasting could face a similar fate.
Legislation proposes aid to community newspapers
The Senate report comes as a bipartisan bill awaits action in the House of Representatives.
Thee possible lifeline is the Local Journalism Sustainability Act, legislation now pending in the House of Representatives and co-sponsored by 58 Democrats and 20 Republicans.
The measure would aid local newspapers through a series of tax cuts [via Wikipedia]:
Up to $250 per year per individual to cover 80 percent of subscription fees to local newspapers for the first tax year and 50 percent for subsequent tax years (4-1 match the first year, 1-1 match for an additional four years).
Up to $12,500 per quarter ($50,000 per year) to reduce employment taxes for a local newspaper to hire and pay journalists.
Up to $5,000 per year for a small business to cover 80 percent of advertising with local media (local newspapers or broadcast stations) the first year after this act takes effect and up to $2,500 per year for another four years to cover 50 percent of such advertising.
This act defines a ‘local newspaper’ as any print or digital publication whose (A) primary content is news and current events, and (B) at least 51 percent of its readers (including both print and digital versions) reside in a single (i) State or a single possession of the United States, or (ii) area with a 200-mile radius. To qualify, a ‘local newspaper’ must have been in continuous operation for two years prior to the enactment of this bill.
Other places, unanswered questions
Many European nations provide direct cash payments to newspapers and guaranteed advertising.
But critics of the programs in the Scandinavian countries have rightly noted that governments often channel to the funds to newspapers supporting the party in power. Hungary, though, is perhaps the worst offender in Europe.
Australia, too, offers subsidies. And the U.K. And Austria. And Luxembourg.
One point is inescapable: The lack of context once provided by community journalism by localizing the impact of national and international issues has played a direct role in the rise of Rightists authoritarian regimes.
When I began reporting in 1965, much of the work I did was writing stories showing how national legislation and the tide of social movements would impact the communities where I reported.
With delocalizing and the rise of the internet, there is no longer a community forum where readers would be exposed to multiple sides of an issue. The Internet has replaced community orientation with an infinite echo chamber, where no one has to consider alternative viewpoints, except in the context of derisive screeds and rants.
We have become decentered, and that can only bode ill.