And what problems might those be?
We’ll let the editorial cartoonist of the Arizona Republic offer one key example:
Steve Benson: What Trump really said in Gettysburg
Trump hotel rates slashed
While once the Trump brand brought up images of glamor and glitz, Trump’s bluster and bigotry as revealed in recent months have shifted the Trump brand’s identity.
Now, instead of folks from Beverly Hills and the Hamptons. Brand Trump now appeals more to folks from sagging suburbs and trailer parks, having a severe impact on Trump-branded hotels and resorts.
From the Associated Press:
Rates for rooms at Trump’s new D.C. hotel are being slashed as travelers weigh their options, and smartphone data suggest fewer people are visiting his properties compared to rival venues nearby.
The Republican nominee for president is in danger of losing not just the election, but something dear to a man who claims the marketing value of his name alone is worth $3 billion: the many customers, mostly wealthy, who have stayed at his hotels, played a round at his golf courses or held galas at his oceanside resorts.
Experts say the Trump brand is tarnished and at a tricky crossroads as his appeal shifts from the well-heeled, high-income people he has long courted to a more middle-class base, including the fervent fans he cultivated during the campaign.
There is speculation that he could start a Trump media network as a right-wing alternative to major news outlets, drawing money from advertisers to make up for any weakness in his empire elsewhere. But he may have to pivot fast.
“The current trajectory is very harmful to his businesses,” said Scott Galloway, a marketing professor at New York University. “Right now his brands cater to the affluent, who are disproportionately turned off by his activities.”
And then there’s another problem.
Missing money and a failed Trump
Investors in a planned Mexican resort are furious at The Donald after a losing $32 million on a much-touted Trump resort never rose from the Baja shores. Also missing is their money.
From teleSUR English:
Donald Trump, the man who launched his campaign to reach the White House by accusing Mexicans of being criminals, is facing accusations of major fraud concerning a luxury resort development in Mexico that bilked investors out of US$32 million, a report from La Jornada revealed Sunday.
Between 2008 and 2009, Trump — together with Irongate and PB Impulsores firms — lured investors into paying 20 percent deposits for an exclusive oceanfront luxury resort in the Mexican state of Baja California.
However, according to records, the builders never even bothered initiating the necessary procedures to start the project.
When asked, the relevant authorities in Tijuana said, “After performing an exhaustive search of the physical and digital files, no procedure that corresponds to the name Trump Ocean Resort Baja could be located.”
Furthermore, according to the La Jornada’s investigation, as of this month, the issue remained unresolved and investors who initiated legal action in 2009 have not yet been compensated. Builders had previously claimed that there simply wasn’t any money left to pay back to those who placed a deposit, despite the fact that the builders collected US$32 million.
In response, Trump — now the Republican candidate for the U.S. presidency — said that he merely licensed his name to the project, as he has in many other real estate projects. When the project was first advertised, promotional materials prominently featured his name and image.
The newspaper reported that it was the Trump name that sold many investors on the resort.
Hey, with Trump losing luster so rapidly, maybe the Next Big Trump Thing will be a trailer park.
Another rich Trumpie walks it back
Trump isn’t the only plutocrat in trouble for saying things inappropriate.
Consider the Silicon Valley billionaire who’s been suing media right and left who now finds himself in a spot of a difficulty.
From the Guardian:
Facebook board member and Trump donor Peter Thiel has apologised for a book he co-wrote in 1995 that argued the definition of rape had been expanded to include “seductions that are later regretted”.
Thiel’s co-author, David Sacks, a Stanford and Paypal alumnus along with Thiel, also apologised after the Guardian reported on the book’s contents on Friday.
Thiel gave a statement to Forbes magazine, which said: “More than two decades ago, I co-wrote a book with several insensitive, crudely argued statements. As I’ve said before, I wish I’d never written those things. I’m sorry for it. Rape in all forms is a crime. I regret writing passages that have been taken to suggest otherwise.” Thiel had not responded to a request for comment to the Guardian.
Thiel made his fortune as a co-founder of PayPal, which increased markedly after an early investment in Facebook. He now sits on the board of the company, and has attracted notoriety after donating $1.25m (£1m) to Donald Trump’s presidential campaign.
It was Thiel who sued Gawker Media into bankruptcy after one of the company’s websites outed him.