Back when esnl was a budding journalist, no name was better known in media theory than Marshall McLuhan of the University of Toronto School of Communication Theory.
McLuhan’s theories about the role of mass media in shaping the consciousness of the 20th Century sparked endless hours of coffee house conversation.
But McLuhan’s theories prove remarkably resilient, most notably his prescient understanding of the computer-enabled panopticon and the power of television to shape and mobilize emotions on behalf of corporate agendas.
He also grasped that the dramatic first-person journalistic reports and prime network coverage by the free-roving reporters of the Vietnam War would lead to draconian restrictions liked the “embedded reporters” who covered the two Bush Wars in the Middle East and North Africa.
Indeed, he even foreshadowed the rise of the presidential candidacy of a creature such as Donald Trump.
And that brings us to today’s video, a remarkably documentary aired on NBC 19 March 1967:
And now for the video. . .
Aired 49 years ago, yet remarkably timely, it comes from from Marshall McLuhan Speaks:
This is Marshall McLuhan: The Medium is the Massage
Featuring Marshall McLuhan, and narrated by Edward Binns.