From the Intercept:
Media Executives See Huge Payday Fueled by Donald Trump’s Campaign
The Intercept reviewed the past six months of investor earnings calls and presentations of major media companies. In the first few months of this year, some executives expressed concern that Trump might continue to rely on his extraordinary free media exposure and spend less money than traditional Republican candidates. But over the last two months, the concern has dissipated and transformed into excitement that this year is on track to be the most expensive election in history.