Political website visitor numbers are in freefall


A fascinating report from Variety heralds with a growing disinterest in politics, a temporary lull in the political primary season, or something else altogether:

Gawker.com’s traffic in April dropped a whopping 37% from the previous month, to 7.6 million visitors — the site’s lowest mark in at least three years, per comScore. That was enough to take Nick Denton’s entire empire down to a 29-month traffic low, even though most of his other brands, including Gizmodo to Deadspin, have held up.

It’s not an encouraging sign for Gawker, which says it has refocused on political coverage rather than salacious gossip about the media biz. But if it’s any consolation to Denton, Gawker is far from alone in experiencing sudden freefall, even as the explosive presidential campaign would presumably be pushing politics-centric websites to new heights.

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Millions of visitors to political websites vanished in April, after months of healthy growth fueled by the contentious 2016 election season. The drop, coming off record traffic numbers for many outlets in March, nailed political pubs of all persuasions, according to comScore data. Politico.com saw U.S. unique visitors drop 33%; TheHill.com fell 35%; Tucker Carlson’s Daily Caller plummeted 43%; and ESPN’s FiveThirtyEight.com dropped 32%.

Other political sites that saw steep drops in unique visitors for April, per comScore, included Glenn Beck’s TheBlaze.com (-17%), Daily Kos (-24%), Talking Points Memo (-29%), DrudgeReport.-com (-25%), The Nation (-18%), and the Weekly Standard (-32%). Breitbart News Network, the conservative news and opinion site founded by the late Andrew Breitbart, saw uniques decline by 6%.

2 responses to “Political website visitor numbers are in freefall

    • Are visits have been trending upward for the last 14 months, though we never recovered from our almost five months offline following our December 2013 cancer surgery. That said, the numbers don’t count our nearly 1,000 subscribers, a number that’s been steadily growing in the last two years.

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