And now for something completely different


It’s the hot new energy drink now sweeping Japan and poised to flood the world.

It’s. . .Fukushima Water™ — enriched with radioactive Cesium 137 to give you that extra zing.

And if all this sounds surreal, that’s because it is, a creation of German art directors aimed at focusing attention on those ongoing leaks of radioactive water from the earthquake-demolished reactor complex that have been such a headache for TEPCO and government officials struggling to contain the leaks, which periodically escape into the ocean and contaminate the soil.

From Fukushima Water:

Fukushima Water – The all-new energy-drink from Japan

Program notes:

Four years after the disaster of Fukushima-Daichii a brand-new energy drink conquers the Japanese beverage market and quickly becomes a cult product in all age groups: Fukushima Water. With a perfidious marketing strategy, the drink advertises itself as “energy water” – a natural mineral water with an artificial additive. Just a bad advertising stunt of a japanese beverage company or the most absurd product in the world?

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