When the arrogant bombast of TrumpTweets™ threateneed to derail Agent Orange’s presidential campaign, his staff came up with a solution: Only expose him to media that stroked his ego.
President Donald Trump’s incessant tweeting has had a lot of undesirable consequences — from creating potential geopolitical crises with China and North Korea and praising a Russian dictator to possibly violating Twitter’s rules for abusive behavior. With that in mind, former Trump campaign workers have advice for current Trump staffers on controlling his Twitter tantrums: Do everything you can to avoid negative press.
“If candidate Trump was upset about unfair coverage, it was productive to show him that he was getting fair coverage from outlets that were persuadable,” Sam Nunberg, his former communications director, told Politico. “The same media that our base digests and prefers is going to be the base for his support. I would assume the president would like see positive and preferential treatment from those outlets and that would help the operation overall.”
Politico reported that campaign staffers made efforts to promote Trump’s good side following disparaging tweets. In one example, the staff convinced conservative media outlets to cover Trump’s meeting with Gold Star Mothers of Florida after his disastrous Twitter diatribes against the father of a Muslim U.S. solider who died in Iraq. Politico also described how staffers undertook similar efforts during Trump’s incessant tweeting about former Miss Universe Alicia Machado.
The aides curbed their boss’ temper by sending out a barrage of positive tweets promoting favorable coverage from “media amplifiers like Fox News hosts and conservative columnists” so that Trump wouldn’t feel the narrative in the news was too skewed against him.
Now that he’s finally in the White House, he’s been forced to confront the reality, one his staff had blunted through careful manipulation.
Now, with a White House staff drawn from Breitbart, Trump has new handlers, and they seem to be actively encouraging the trait staffers workers hard to suppress in order to win the the Oval Office.