Advertisers stage a massive Breitbart exodus

It may be the preferred brand in the Trump White house, what with all those appointments, but other folks are shunning the website, including some of its biggest advertisers.

From the Independent:

Hundreds of advertisers are pulling away from ultra-conservative news website Breitbart, and campaigners are confident the backlash is snowballing.

According to a database from grassroots campaign group Sleeping Giants, a total of 818 companies have pledged to remove Breitbart from their media plan so far.

In the last few months, giant corporations such as Kelloggs, BMW, Visa, T-Mobile, Nordstrom and Lufthansa have all severed ties with the company.

And in the same week that President Donald Trump has threatened to pull funding from the University of California, Berkeley after it cancelled a speech by Breitbart editor Milo Yiannopoulos, two universities in Canada have also signed up to the advertising ban.

Emma Pullman, lead campaign strategist at separate campaign group SumOfUs, told The Independent most of the companies were pre-existing advertisers while some have put the website on their black list, as Breitbart has been accused of writing misogynist and racist articles.


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