Trumplandia: Ivanka’s 60 Minutes hustle falls flat

Ah, it looks like Trump’s favorite daughter has learned the art of the deal.

Only trouble is. . .

From BBC News:

Ivanka Trump has found herself in the midst of a mini-scandal less than a week after her father was elected president. Ms Trump landed in hot water after sending out a “style alert” to journalists around the world.

The problem? The alert focused on a $10,000 bracelet from her own [line] which she had worn during Donald Trump’s 60 Minutes interview. Critics saw the email as blurring the lines between business and politics.

The “alert” showed a picture of Ms Trump wearing the bracelet – described as her “favourite bangle” – during the CBS interview, which was watched by 20 million people.

People were quick to accuse her of cashing in on her father’s position, while some social media users noted the bracelet’s price tag of $10,800 (£8,670) — roughly a fifth of the average US annual income — was at odds with Trump’s man of the people image.

The Ivanka Trump brand was forced to apologise. Chief brand officer Abigail Klem told The New York Times that the “style alert” had been sent by “a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election”.

Yeah, right.

Another problem: Ivanka, along with two brothers, sits on the executive board of The Donald’s transition team, the group charged with coordinating appointments and the handover of power.


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