Florence says no to McDonald’s, then gets sued


The Italian city, famed for its magnificent medieval and Renaissance arcitecture and art decided against letting the fast food giant open an outlet in their most revered public space, the Piazza del Duomo.

A 360-degree panoramic of the Piazza del Duomo, via Wikipedia.

A 360-degree panoramic of the Piazza del Duomo, via Wikipedia.

The story from RT:

McDonald’s has filed a $20 million lawsuit against Florence, Italy, for blocking its plans to open a restaurant on the iconic Piazza del Duomo, one of the most visited places in Europe.

The US fast food chain told AFP it was claiming some €17.8 million ($19.65 million) in damages, saying the suit was being filed with the administrative court which arbitrates in governance disputes in Italy.

The Piazza del Duomo, located in the heart of Florence’s historic city center, is a gem of Gothic and Renaissance architecture. Its buildings include the domed Santa Maria del Fiore cathedral, the Giotto bell tower, the Opera del Duomo Museum, and the St. John Baptistery.

Florence’s mayor, Dario Nardella, rejected McDonald’s application in June, saying “McDonald’s has the right to submit an application, because this is permitted under the law, but we also have the right to say no.”

A Facebook campaign launched to oppose the opening of a McDonald’s restaurant on the historic plaza received more than 17,000 likes.

Perhaps the best single comment on the Facebook campaign page comes in the form of a Photoshopping of Florence’s most famous public artwork, Michelangelo’s David, supersized and holding a burger:

blog-mac

And, via Wikipedia, the pre-Big Mac David:

blog-david

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One response to “Florence says no to McDonald’s, then gets sued

  1. RATHER eat authentic pasta than McDonald’s anyway. To see these American fast food corporations wanting to defame beautiful cities with it s golden arches should be banned and corporation should not have the right to be sue any town or city for wanting to keep its historical beauty. The U.S. has most many local neighborhood and cultural independent businesses to fast food franchises’s including their original community architecture.
    No more corporate pillaging and plundering for corporations or Wall St. investors.

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