Quote of the day: The Imperial Olympic$


From Pacific University political scientist and scholar of the politics of sports Jules Boykoff, writing for Jacobin [emphasis added]:

Since at least the 1980s, the Olympics have been big business. Corporate sponsors flock to the games to bask in the five-ring glow.

NBC forked over $4.4 billion to broadcast the Olympics from 2014 through 2020, and recently paid another $7.65 billion to extend their contract through 2032. Already the network has raked in a record-setting $1 billion in ad revenues for this summer’s games.

But well-connected local developers make out like bandits too. The Olympics are all about real estate — not the jobs, tourists, or tantalizing “legacies” that Olympic boosters use to sell the games. The public pays for expensive development schemes that fill private entities’ bank accounts. As urban geographer Christopher Gaffney puts it, “The flaccid Olympic mantras, superstar pedestal climbers, stadiums, and legacy promises are mere distractions from the realpolitik of urban development.”

The Olympics create a state of exception — a sort of “jock doctrine” — where elites can commandeer the city with uncommon speed and ease. As Rio mayor Eduardo Paes put it back in 2012 — supposedly as a joke — “The Olympics pretext is awesome; I need to use it as an excuse for everything.” He added, “Some things could be really related to the games, others have nothing to do with them.”

Take Rio’s Olympic golf course, a brazen transfer of public resources into private pockets. Mayor Paes helped site the project in the wealthy western suburb Barra da Tijuca where billionaire developer Pasquale Mauro could make a killing. During the Christmas holiday in 2012, Paes called an emergency session to pass a law allowing Mauro to build the course inside Marapendi Nature Reserve — home to a number of threatened species — and to ring it with 140 luxury condominiums. As long as Mauro footed the $20–30 million bill for the golf course, he could sell each condo at $2 million or more.

You don’t need a calculator to figure the monster profits. And thanks to Paes, pesky environmental impact reports and public hearings didn’t slow down the project. It was full steam ahead for the mayor and his cronies.

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