A potentially groundbreaking study offers strong correlation between N-word use in Google searches and elevated African American mortality rates.
The study, “Association between an Internet-Based Measure of Area Racism and Black Mortality,” was published in the open access scientific journal PLOS One by a group of researchers headed by University of Maryland epidemiology professor David H. Chae.
The study correlates public health data with Google searchers for the N-word for Neilsen Media Research’s so-called designated market areas [DMAs]. See the paper for a more precision breakdown on the methods used.
Here’s the result, both a public health document and a social science measure: