Map of the day II: Googling up racism


A potentially groundbreaking study offers strong correlation between N-word use in Google searches and elevated African American mortality rates.

The study, “Association between an Internet-Based Measure of Area Racism and Black Mortality,” was published in the open access scientific journal PLOS One by a group of researchers headed by University of Maryland epidemiology professor David H. Chae.

The study correlates public health data with Google searchers for the N-word for Neilsen Media Research’s so-called designated market areas [DMAs]. See the paper for a more precision breakdown on the methods used.

Here’s the result, both a public health document and a social science measure:

 Proportion of Google queries containing the “N-word” by designated market area, 2004–2007

Proportion of Google queries containing the “N-word” by designated market area, 2004–2007

One response to “Map of the day II: Googling up racism

  1. Pingback: Back from gone #3 Giving worries to God and believing in His promises | Belgian Biblestudents - Belgische Bijbelstudenten

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