From Bloomberg, a word from our sponsor


Q: When is a movie not a movie?

A: When it’s one long commercial.

From Bloomberg:

‘Man of Steel’: Most Product Placements Ever

The program notes:

“Man of Steel,” the new Superman movie, set a record before even one ticket was sold: It had the most promotional tie-ins ever, with more than 100 companies paying around $160 million to get close to the man in blue. Bloomberg’s Rachel Crane reports.

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