Animation Fascination: Three revealing videos

For your viewing pleasure — and provocation — we offer two fascinating videos about what motivates us and a third exposing the dark secrets behind some of those products we’re so motivated to consume.

The Divided Brain, 2011, 11:48

Back in the late 1960’s the Counterculture was all abuzz about brain hemispheres, postulating that an Appollonian left hemisphere was at war with a Dionysian right hemisphere. Turns out that the clear-cut dichotomy was a vast over-simplification, but there’s still a critical question of balance, as revealed in this video from RSAnimate:

The program notes:

In this new RSAnimate, renowned psychiatrist and writer Iain McGilchrist explains how our ‘divided brain’ has profoundly altered human behaviour, culture and society. Taken from a lecture given by Iain McGilchrist as part of the RSA’s free public events programme. To view the full lecture, go to

Drive: The surprising truth about what motivates us, 2010, 10:48

Another fascinating animated video from the RSA [Royal Society for the encouragement of Arts, Manufactures and Commerce], this time featuring Daniel H. Pink’s revelations of the flaws behind one of the dominant economic notions of the day.

The program notes:

This lively RSAnimate, adapted from Dan Pink’s talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

The Story of Electronics, 2010, 7:47

From Berkeley’s Annie Leonard, an incisive expose of the dirty little story behind our “clean, green” electronics:

The program notes:

The Story of Electronics, releasing Tuesday, NOVEMBER 9, employs the Story of Stuff style to explore the high-tech revolution’s collateral damage—25 million tons of e-waste and counting, poisoned workers and a public left holding the bill. Host Annie Leonard takes viewers from the mines and factories where our gadgets begin to the horrific backyard recycling shops in China where many end up. The film concludes with a call for a green ‘race to the top’ where designers compete to make long-lasting, toxic-free products that are fully and easily recyclable.

Our production partner on the electronics film is the Electronics TakeBack Coalition, which promotes green design and responsible recycling in the electronics industry.

And, for all you fact checkers out there,


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s