Quote of the day: A case of subversive semantics


From Michael Dawson at The Consumer Trap:

And just as the words “slave” and “nigger” were one-sided, humanity-denying by-products of rotten elite practices, so is the word “consumer” a direct and predictable bias emanating from the self-interested perception of an illegitimate overclass. According to the Oxford English Dictionary, the first known public, non-specialist use of the word “consumer” in its modern sense — i.e., as a substitute for the concept of a product-user — occurred in 1898, in the Sears and Roebuck Catalog!  Despite this blatantly capitalist point of origin, finding a social scientist or social critic who has any idea that it might suggest some caution in adopting the concept is nigh on impossible.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s