Can you image any U.S. national art museum opening a major exhibit taking the same approach to a promotional video as the staff of the Musée d’Orsay in Paris did to an exhibition focusing on that most controversial of French writers, the man whoise name gives us sadism?
Musée d’Orsay shocks with erotic promo video
This week The Local is handing its prestigious “Only in France” award to Paris’s famous Musée d’Orsay, whose promotional video for its new exhibition has got pulses racing beyond the French art world. Let’s just say it’s “Not Safe For Work”.
Dozens of people lie naked on the floor, all intertwined in a writhing, squirming mess, as arms reach up grabbing and groping at the bare flesh.
It might sound like a scene from one of DSK’s notoriously sordid sex parties, but it is in fact a video advertising a new exhibition at Paris’s famous Musée d’Orsay.
The Musée d’Orsay, which stands on the banks of the River Seine has been forced to defend itself this week over its provocative marketing campaign for its new exhibition “Sade: Attacking the Sun” (Sade. Attaquer le soleil), which opened this week.
And here’s the video [NSFW, sadly], via the Musée d’Orsay:
An exhibition, a look, “Sade Attacking the sun.“
Program notes [via Google Translate and a tweak]:
The Musée d’Orsay video artists David Freymond and Florent Michel created this to offer a personal look at the exhibits. The event of the season, “Sade. Attacking the Sun”, inspired this clip.