Con artists in the aisles: Gendered Marketing


A deft takedown of a clever way to charge more for less [the antithesis of Buckminster Fuller’s notion of synergy]  by the Australian Broadcasting Corporation’s Kirsten Drysdale and Zoe Norton Lodge will give you a good idea of why the publicly funded network is under attack by the neoliberal government of Prime Minister Tony Abbott.

From ABC1’s The Checkout:

GENDERED MARKETING | The Checkout | ABC1

Program note:

Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we’ve all got an equal opportunity to pay more.

H/T to The Sociological Cinema.

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One response to “Con artists in the aisles: Gendered Marketing

  1. Women’s haircuts £25, men’s a tenner. Women’s income about three quarters of men. Question is, why do women do it? (I have hair trimmers. Cut my own hair. Cost £16 for life).

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