Andres Serrano: Signs of the Times


A very short film from Andres Serrano consisting of signs held by New York City’s homeless in the daily quest for sustenance:

Sign of the Times – Andres Serrano

From his account, posted at Creative Time Reports:

“Sign of the Times” was conceived of in early October when I started to see what I perceived as a greater number of homeless people in the city. As a native New Yorker, it surprised me because I had never seen so many people begging and sleeping on the streets. It occurred to me to start buying the signs that the homeless use to ask for money.

I immersed myself in the project, going out almost on a daily basis and walking five, six, seven hours a day. Once, I even walked 12 hours uptown to Harlem, East and West, downtown to Battery Park and back home. I never took transportation anywhere because I felt that since the homeless live on the streets, I had to walk the streets like they do. After a while, a few said to me, “I’ve heard of you. You’re the guy going around buying signs. I was wondering if you were ever going to find me.” I bought about 200 signs and usually offered $20, which they were happy, even ecstatic, to get. (Once, though, I saw a sign that said, “Just need $10? so I said to the guy, “I’ll give you 10 for it and he said, “You got it. I guess the sign did its job!”)

What struck me about the people who sold me their signs was their willingness to let go of them. It was as if they had little attachment to them, even though some signs had been with them for a long time. Of course, they needed the money. Many people would tell me they had made nothing that day. But I also think that those who possess little have less attachment to material things. They know what it’s like to live with less.

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